Archive for March, 2010

Marketing vs. IT

It seems that Marketing and IT departments are always at odds. Having worked for a substantial amount of time in each division, I have come to my own conclusions as to why this is the case. I believe there is a misperception as to the root cause to the problem and I believe that I have a solution.

The common accusation is that Marketing is too right brained and doesn’t understand the technical side of things that IT must face every day. In reverse, the accusation is that IT is too left brained and has no creativity. I believe both to be false. Sure, they are true to a certain extent, but I do not believe this to be the root of the problem. I’ve known very analytical people working in Marketing and I’ve known very creative people who work in IT. Heck, we hired a back-end ruby programmer to work in our marketing department at one point. It didn’t “bridge the gap.”

The difference is this: Marketing wants things done fast, IT wants things done securely, and neither trusts the other because of it. Yep, it’s that simple. Marketing departments need to be more security minded, to the point that IT trusts them to have access to the stuff they need. IT needs to figure out how to deliver on the fly, to the point that Marketing trusts them to be tasked with something. If this were to happen on a global scale–if Marketing were security experts and IT were lightning fast–it would create world peace. I’m sure of it.

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Why I hate my Blackberry

Often I just want to take my Blackberry Curve and throw it through the window. Why? Because it has a freaking track ball. Whoever thought a track ball was a good idea on a device that becomes as unresponsive as the Blackberry, should be stoned to death (or maybe they were just stoned at the time?).

The reason this has become so frustrating to me is because of the slow processor. Yeah, it’s a small device and I can’t expect it to be a super computer, I get it. But if in the moment that it becomes unresponsive, even for a fraction of a second, I happen to be using the track ball for any reason the results are often disastrous.

You see, as I scroll through options, and land on the one I want, for example “yes” instead of “no,” and then I click the button, sometimes I actually scrolled too far and actually click “no.” But I don’t know that until it becomes responsive again and “catches up” and suddenly the wrong option is highlighted and clicked before I can do anything about it. This doesn’t take a huge delay to cause problems (though huge delays are common).

When “no” gets selected instead of “yes” or vis-versa, or whatever I’m trying to use the track ball for, I get really frustrated. And it happens that I get frustrated a lot throughout the course of the day. Hence my frustration becomes anger.

Yes, my phone makes me angry. I’d really like to replace it, but it’s the only one my company will pay for me to have, and my anger ain’t worth the money. All I can do is shake my fist in the air and long for better days when my smart phone had a touch screen.

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